INPUT VALUES
Market
M0 :
pq
rM (%) :
Projects
LTVnpv :
n :pq
rpq (%) :
Sales
B0 :
LTVnp :
rB (%) :
rM = 0% in the demo
CALCULATED VALUES
Lifetime value model
Consistency check
n : M
LTVnp :
rpq :
rB :
Consistency check
Δ n : M
Δ LTVnp :
Δ rpq :
Δ rB :
DERIVED VALUES
Market share
s0 : pq
Average visibility and conversion rate
v *: pq
c : pq
* The average visibilty v is calculated without consistency checks of the input values
LTVnp / B0
LTVnp / B0 : pq
CALCULATED vs DERIVED VALUES
Input values
| Symbol | Description |
|---|---|
| B0* | Turnover (sales, revenue, billings) |
| LTVnp* | Lifetime value of new projects won by the provider |
| LTVnpv* | Lifetime value of new projects that are visible (known) to the provider |
| M0* | Size of the market |
| n | Lifetime of a project (in years) |
| rB | Growth rate of turnover |
| rM | Growth rate of the market. rM=0% is a fixed value in the demo |
| rpq** | Growth rate of current projects due to quantity or price changes |
Calculated values
| Symbol | Description |
|---|---|
| Δ | Input value - calculated value |
| Δ n* | nInput value - ncalculated value |
* example
Derived values
| Symbol | Description |
|---|---|
| s0 | Current market share |
| c | Conversion rate |
| v | Average visibility of projects in the past |
| LTVnp / B0 | - |