| Symbol | Description | Symbol | Description |
|---|---|---|---|
| v | Visibility of projects | c | Conversion rate |
| s0 | Current market share | n | Lifetime of a project (in years) |
| M0 | Size of the market | B0 | Turnover (sales, revenue, billings) |
| LTVnpM | Lifetime value of new projects in the market | LTVnp | Lifetime value of new projects won by the provider |
| rM | Growth rate of the market | rB | Growth rate of turnover |
| rpq | Growth rate of current projects due to quantity or price changes | ||